Wreck 'Em in style with the Clara Clear Purse with Heart Charm! Featuring red vegan leather trim, brass accents, and an exclusive heart charm, this stadium-approved bag is chic, practical, and Red Raider ready! Perfect for game days, concert, and more.

Carry your Red Raider pride everywhere with the Heart Purse Charm/Key Ring. Featuring a bold Texas Tech logo on a red heart design with gold hardware, it’s the perfect accessory for your keys, purse, or backpack.

Show your Goin Band pride with this classic black trucker hat featuring breathable mesh, a comfortable fit, and bold embroidered logo, perfect for everyday wear.

Add some fun flair to your game day outfit with this quirky 2-inch tortilla-themed button, perfect for fans who like to stand out!

Add a splash of fun with this colorful 2-inch squiggles button, perfect for showing your spirit with a playful twist.

Add playful spirit to your game day look with this fun 2-inch tortilla fly button, an eye-catching accessory for fans of all ages.

Stay cozy and show your Texas Tech pride with this vintage helmet sweatshirt. Made from a soft ringspun cotton/polyester blend, it features ribbed cuffs and hem for a perfect fit and classic collegiate style.

Show your Red Raider pride with this retro-inspired Matadors '25 t-shirt. The sleeve sports a “100 Years” emblem, commemorating a century of Texas Tech legacy. Made with a soft, breathable cotton-blend fabric, it offers all-day comfort with a classic fi

Vintage-style Texas Tech tee featuring “Wreck 'Em Tech” graphic with football helmet and stadium lights. Unisex, 100% cotton, retail fit.

Celebrate 100 years of Texas Tech pride in this “Wreck 'Em Tech” Centennial Tee. Soft, pre-shrunk cotton with unisex fit, shoulder taping, and bold red print. Perfect for fans, students, and alumni.