Saturdays in Lubbock aren’t just about football. They’re a feeling, a tradition, a way of life. Rep the energy, pride, and grit of West Texas every time you throw this hat on!

Fight for the Scarlet and the Black, with our new Old Favorite Trucker Cap in Scarlet! Wearing our classic cap will have you chanting the Red Raider fight song at your favorite Texas Tech game!

Want to bedazzle your game day outfit with even more Red Raider spirit? Our new Pearl Logo Gold 18" 3 Strand Necklace will do just that! With our new pearl necklace, you'll cheering on the Red Raiders in style.

Represent your love for Lady Raiders Volleyball with our bold Volleyball Stars Tee! Show your pride for every bump, set, and spike.

Let your young Red Raider show off their team spirit in style! Our Soccer Rush Youth Tee is perfect for future soccer stars and die-hard fans alike.

Rep your team in comfort with the Texas Tech Soccer Rush Tee! Made from ultra-soft 100% combed ring-spun cotton, this bold graphic t-shirt is perfect for Red Raiders soccer fans. Lightweight, breathable, and game day ready.

Make a statement wherever you go with this high-quality tailgate magnet! Perfect for trucks, SUVs, or any vehicle with a magnetic surface. This weather-resistant magnet is designed to last through all your adventures, from game-day tailgates to weekend ro