Start off your day with a fresh cup of coffee or tea in these adorable Texas Tech mugs! These large mugs are a perfect edition to your at-home Texas Tech collection!

Stand out on gameday with this stylish layered Texas Tech necklace! It's lightweight and the perfect edition to any outfit!

Fan-A-Peel Personal Safety Light, Football Zipper Pull features an ON/ OFF switch with 4 lighting settings; strobe, flash, always-on, and off. Also features a stainless steel zipper clip, easy-open battery lid, and a motion detection switch.

Officially licensed Texas Tech Red Raiders 1/4th zip pullover!

This bag can be worn two ways: over the shoulder or cross body. Doubling the chain makes it perfect as a shoulder bag or, wear it cross body by pulling the strap through the grommets. This bag is the perfect game day or event bag.

Some call it a desert, we call it home! Show your Lubbock pride with this Matador Desert Club T-shirt! Made with 100% cotton, this shirt is comfortable and breathable, perfect for the desert heat!

Jazz up your keys with this Laser cut keychain from Emerson Street! It is fashionable and unisex!

Show your pride for your favorite Track team with this Double T Under Armour Track shirt! It is soft and comfortable whether you are on the track or supporting in the stands!

NEW!! This Lubbock ornament is a perfect addition to your home or Christmas tree! It incorporates some of the best parts of Lubbock including a Texas Tech flag, Prairie Dog, guitar for Buddy Holly, cotton, and more! This ornament is also 3D!

Let's gooooo!!! This is The Brand you're going to want to wear this football season! Exclusively at The Matador!

An upgraded dress shirt designed with breathable, moisture-wicking fabric to keep you cool and comfortable all day. It’s wrinkle-resistant, so it looks great without ironing, and easy-care machine wash and dry means no dry cleaning needed.

Beat the heat with these cool new tech slides! Multiple sizes are available, and the waves on the sole provide comfort with every step! Available in red and black.