Represent Lubbock with this neat LBK Texas hat! Made with performance material that provides UV protection and a sweatband that manages moisture.

Another one added to our Prairie Dog collection! You need this for the next Texas Tech Basketball game!

Lubbock is Prairie Dog Town!

Made with 100% cotton, this adorable youth Lubbock, Texas Heart shirt is soft and comfortable for a little future Red Raider. This shirt is perfect for everyday wear and shows your little one's love for Lubbock!

Made with 100% cotton, this adorable youth Lubbock, Texas Heart shirt is soft and comfortable! This shirt is perfect for everyday wear and shows your little one's love for Lubbock!

Some call it a desert, we call it home! Show your Lubbock pride with this Matador Desert Club T-shirt! Made with 100% cotton, this shirt is comfortable and breathable, perfect for the desert heat!

We in Lubbock love to honor our native prairie dogs. While they normally live in empty fields, this little guy found his way into the iconic Texas bluebonnets on this shirt! Celebrate Lubbock and the Southern Plains with this adorable design.

Us Lubbockites love to honor our native prairie dogs. While they normally live in open fields, this little guy found his way into the iconic Texas Tech tulips featured on the back of this shirt! An adorable way to celebrate Tech and the Southern Plains.

The Eras Collection, exclusively at The Matador.
In honor of Texas Tech's 100th year, The Matador gears up for the Centennial football season.