Stay comfortable and sharp with the Adapt Knit Men’s 1/4 Zip Jacket. Featuring the Texas Tech Double T logo and a sleek design, this lightweight layer is perfect for game days, work, or everyday wear.

Show your Texas Tech pride in the Adidas Elevated 1/4 Zip Jacket. With sleek white fabric, red detailing, and lightweight comfort, this versatile layer is perfect for game days, golf, or everyday wear.

Girls' Game Day puff sleeve top with bold red glitter text and striped sleeves. Made with soft fabric and stylish fit for spirit days, sports events, or standout everyday looks.

Saturdays in Lubbock aren’t just about football. They’re a feeling, a tradition, a way of life. Rep the energy, pride, and grit of West Texas every time you throw this hat on!

Your little Red Raider will be the star of game day in this adorable athletic-style dress!

Start 'em young with Red Raider pride!

This hat is for the biggest Texas Tech fan! Super cute and perfect for game day.

Make a statement at the game with the Texas Tech Echo! This stylish snapback cap is constructed with performance polyester, and a mesh back for super breathability. Get ready to cheer on your team in cool comfort – it's game day ready!

It's time for you to show your Gameday pride in this Puff Sleeve Sweater! Cheer on your team with metalic tinsel lettering, bold "Gameday" wording, and a declaration that nobody can beat them Red Raiders. Show up and show out in this fan favorite! Woohoo!

These new bracelet makes a perfect accessory to any outfit! Grab one for all of your favorite people!

The Adidas x Texas Tech ladies crop jersey delivers the perfect mix of style and school pride. With a modern cropped fit, breathable fabric, and bold Red Raider details, it is the perfect addition to your game day look.

When the temperature starts to drop, show some Texas Tech spirit with the Adidas Cuff Pom Beanie from Logo Fit! Features official Texas Tech double T logo.