For the dads who cheer the loudest — the Proud Dad Button is a must-have. Show your Red Raider pride while supporting your student or alma mater at every game.

Sparkle on game day in this red sequin football blouse. Featuring bold sequins and a relaxed fit, it’s perfect for cheering on your team in style. Ideal for tailgates, watch parties, and spirited weekends.

Start them young with this Texas Tech Cheer Toddler Tee—soft, comfy, and full of Red Raider pride!

Show your Red Raider pride in the Habanero Puff Texas Tech Rope Cap. This black mid-crown hat features bold puff embroidery, a retro rope detail, and an adjustable fit perfect for game day or everyday wear.

The Girls Ribbon Gingham Babydoll Top is sweet game day style for young fans. Featuring black-and-white gingham, red “Texas Tech” embroidery, and bow sleeve details, it’s perfect for showing school spirit in comfort and charm.

Step out in Red Raider style with the Whitney Ladies Game Day Boots. These white cowboy boots with black detailing bring bold Texas Tech spirit and Western flair to every game day look.

Show your Red Raider pride in the Whitney Ladies Game Day Boots. These bold red cowboy boots with white detailing deliver classic Western flair and spirited Texas Tech style for every game day look.

Show your Red Raider pride with the Repeat Tech Trucker Cap – Red/Natural. Featuring a bold multi-“TECH” embroidered design, breathable mesh back, and adjustable snap closure for a perfect fit. Ideal for game days and everyday wear.

Show your game-day spirit with the Tailgates & Touchdowns Foam Trucker Cap. High-crown fit, breathable mesh back, soft terry sweatband, and crisp foam front panel make it the perfect hat for tailgates, touchdowns, and Red Raider pride.