Rock your Red Raider pride with the Texas Tech Charm Bracelet! Featuring a trendy 14k gold-plated paper clip chain and official ‘Guns Up’ charm, it’s hypoallergenic, nickel-free, and perfect for customizing your game day look.

Show your Red Raider love with Nickel & Suede’s Texas Tech Heart Earrings! Made from premium Italian leather with hypoallergenic ear wires, these lightweight, officially licensed earrings are perfect for game day and everyday pride.

Show your Red Raider spirit in style with the Nickel & Suede Gold Guns Up Charm Necklace! Features a 14k gold-plated chain and Texas Tech charm. Matches perfectly with the Gold Guns Up Charm Bracelet for a coordinated gameday look.

Saturdays in Lubbock aren’t just about football. They’re a feeling, a tradition, a way of life. Rep the energy, pride, and grit of West Texas every time you throw this hat on!

Fight for the Scarlet and the Black, with our new Old Favorite Trucker Cap in Scarlet! Wearing our classic cap will have you chanting the Red Raider fight song at your favorite Texas Tech game!

Summer looks better in yellow.
Add a pop of sunshine to your wardrobe with our new summer short sleeve tee. It's lightweight, it's breathable, and it's effortlessly stylish!

Show off your Red Raider pride with a soft, stylish twist!