For the dads who cheer the loudest — the Proud Dad Button is a must-have. Show your Red Raider pride while supporting your student or alma mater at every game.

Let everyone know where your loyalty lies with the Proud Grandad Button. A fun, heartfelt way for grandfathers to show their Texas Tech pride all season long.

Sparkle on game day in this red sequin football blouse. Featuring bold sequins and a relaxed fit, it’s perfect for cheering on your team in style. Ideal for tailgates, watch parties, and spirited weekends.

Start them young with this Texas Tech Cheer Toddler Tee—soft, comfy, and full of Red Raider pride!

Show your Red Raider pride in the Whitney Ladies Game Day Boots. These bold red cowboy boots with white detailing deliver classic Western flair and spirited Texas Tech style for every game day look.

Show your Red Raider pride with the Repeat Tech Trucker Cap – Red/Natural. Featuring a bold multi-“TECH” embroidered design, breathable mesh back, and adjustable snap closure for a perfect fit. Ideal for game days and everyday wear.

Show your game-day spirit with the Tailgates & Touchdowns Foam Trucker Cap. High-crown fit, breathable mesh back, soft terry sweatband, and crisp foam front panel make it the perfect hat for tailgates, touchdowns, and Red Raider pride.

Rep the Red Raiders in this Adidas short sleeve tee featuring a bold Double T logo. Made from soft recycled polyester with screen-print graphics, this lightweight shirt delivers everyday comfort and team spirit.

Train in comfort and Red Raider style with the Adidas Performance Football Tee. Made with breathable knit fabric and a regular fit, this tee delivers flexibility, comfort, and bold Texas Tech graphics for workouts or everyday wear.

Bring bold game-day energy with the Checkered Gameday Trucker Cap. Featuring a black foam front, red/black checkered mesh, embroidered “GAMEDAY” graphic, and an adjustable snapback for a perfect fit.

Stay hydrated and show your Red Raider pride with the Flipside 40oz Powder-Coated Tumbler. Built for all-day performance, this large-capacity tumbler keeps your drink at the perfect temperature. Durable, stylish, and perfect for game day or everyday use.

Show your Red Raider spirit in style with the Wreck ’Em Chenille Crop Sweatshirt. Featuring bold chenille lettering and a cozy cropped fit, this sweatshirt is perfect for game days or casual campus wear.